xo ASANTE is a brand inspired and created for women who believe that every shape and size should be celebrated as beautiful.
xo ASANTE, originally Rue 114, was launched by Serwah Asante in January 2012 as a platform upon which to celebrate beauty and style at all sizes. Inspiration for the xo ASANTE brand is deeply informed by the designer’s Ghanaian roots, New York City upbringing, and eternal love of travel. Each collection is born of the global perspective and responds to the call of what today’s woman; whether in Laos, Lagos, or Los Angeles; needs to be edgy, unique, powerful, and always feminine.
The Collection is made of bold African print textiles in versatile fabrications such as Lycra blend, neoprene, stretch cotton and organza. The incorporation of African prints beyond traditional non-stretch cotton allows for the development of better draped and fit garments – creating exciting new possibilities on the frontier of African fashion.
See Also: ACTRESS OMONO OBOLI STARS IN THE LATEST AYO VAN ELMAR’S SUMMER/SPRING 2016 FISHBONE EDITORIAL SHOOT THEMED “TABLE DE BILLIARD”
Watch The Collection In Video:
Models – Liris Crosse, IPM Models|Yewande Olasokan|
Kes Adjekughele|E4 Model Management
Makeup – Christopher Michael
Photography – Ryle Watson
Assistants – Kwesi Oku Ampofo|Yishu Lai
Hats in collaboration with Christy O Designs
Custom Sneakers in collaboration with Helen