History Of LFDW
Founded by Omoyemi Akerele in 2011, LFDW runs a four day schedule featuring a select list of talented up and coming designers and fashion entrepreneurs.Partnered with the British Fashion Council, the show has been instrumental in raising the profile of the Nigerian fashion industry, and has drawn international attention and acclaim from journalists such as Suzy Menkes and Cristina Manfredi, as well as attracting a host of international buyers.
Lagos, the LFDW host city is an attraction itself. A metropolitan island that features an interesting mix of people, cultures and is fast becoming the melting pot for business in Africa. Participants, designers and visitors alike can expect a diversified and interactive platform to maximise their exposure within and beyond their industry circle and open gateways for more business opportunities.
Operations and Features
The 4-days fashion platform features the following events:
1. GTBank LFDW Runway Shows and Presentations featuring new season collections from designers in the African fashion industry.
2. GTBank LFDW Showrooms featuring fashion products, textiles and accessories.
3. LFDW Fashion Focus supported by LFDW Fashion Hub – workshops and master classes that facilitate knowledge transfer, information exchange and networking opportunities across board
4. LFDW Fashion Business Series to facilitate conversations with key players from the Nigerian and Pan African fashion industry as a useful tool for exchanging ideas, networking and developing the fashion industry.
THE SPONSORS OF THE LFDW
Guaranty Trust Bank
Lagos Fashion and Design Week 2013 is powered by Guaranty Trust Bank plc with the aim to further promote the multi day premiere fashion event which is a major driver for the Nigerian fashion industry.
Guaranty Trust Bank plc is one of the few Nigerian financial institutions that maintain a defined Corporate Social Responsibility (CSR) strategy with measureable impact in all areas where it has a business footprint. The Bank actively supports programmes across Africa that positively affects Child Healthcare, Education, the Art, Sports, Community Development and Environmental Sustainability.
Its most recent projects in Art include the sponsorship of the acquisition of African Art works by the legendary Meshac Gaba titled; “Museum of Contemporary African Art” in a 12-room installation at the Tate Modern Gallery in London. The concept explored by the Artist seeks to blur the boundaries between art and everyday life with the use of paintings, sculptures and drawings. The resulting twelve rooms constitute a ‘museum within a museum’, combining the aesthetics of the art gallery with that of a West African market place. The Bank also recently supported the African Metropolis short film project which seeks to explore and promote African short films and filmmakers from different capitals of the continent across key platforms. Some of the films will be screened at the Toronto nternational film festival in September 2013.
Guaranty Trust Bank plc was established in 1990 and has within the last 22 years come to be recognized as one of the most innovative and service focused banks in the Nigerian financial market space. The Bank operates over 200 branches in Nigeria and has banking subsidiaries in Cote D’Ivoire, the Gambia, Ghana, Liberia, Sierra Leone and the United Kingdom.
MTN Nigeria, the country’s leading telecommunications provider, is sponsoring Lagos Fashion and Design Week for the third consecutive year.
As the Nigerian fashion industry continues to grow, MTN is committed to assisting in the development of talent in the country.
Like any multi-billion dollar industry, fashion is in need of a powerful tool of communication. MTN continues its legacy of blazing the trail in terms of its involvement in the development of Nigeria’s economy and its commitment to African arts.
By enriching the lives of her customers, via exciting and engaging platforms like Lagos Fashion and Design Week, MTN is delivering on her brand promise.
The British Council, has always been dedicated to sharing the UK’s most attractive assets with other countries and providing a learning experience for people in the arts sector so it is proud to be a sponsor for the third year of Lagos Fashion and Design Week.
Aiding in the development of young talent in Nigeria with their Young Creative Entrepreneur of the Year Award (Fashion) and Young Designer of the Year Award, the British Council is committed to promoting entrepreneurship and creativity in the Nigerian Fashion Industry.
From a small, family-owned business started in 1914 to the number one make up brand in the world, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
Inspired by confident, accomplished women, Maybelline New York gives you scientifically-advanced formulas, revolutionary textures and up-to-the minute, trendsetting shades effortlessly, affordably, beautifully.
Available in over 129 countries, Maybelline is Make up sponsor to 13 Fashion Weeks across the world including Mercedes Benz Fashion Week New York and adds a 14th this year with Gtbank Lagos Fashion and Design Week.
Maybe she’s born with it. Maybe it’s Maybelline.
Other Sponsors include:
Wings: The Inflight Magazine of Arik Air
Haute Fashion Africa: Haute Fashion Africa is a website that features the works of African designers.
Frallain, Inc: A luxury company that comprises of established African premium and luxury brands in the categories of Fashion and Leather goods, Accessories, Wines & Spirits and other specialty products.